Building B2B brands buying committees can't forget
I help B2B SaaS companies build the kind of content that moves pipeline. Strategy, longfrom writing, LinkedIn ghostwriting, and the systems that make it compound.
Creativity 🤝Logic
I’m Favour, a B2B SaaS content marketer who thinks like a logician and writes like a human. Most content people are either great at strategy or great at prose. I’m built for both.
I’ve spent 4+ years embedded in B2B SaaS — interviewing 200+ subject matter experts, writing 100,000+ words of longform content, and building the editorial systems that keep it all consistent at scale. My clients don’t just get blog posts. They get a thinking partner who understands their product, their buyer, and how content fits into the revenue conversation.
If you’re a B2B SaaS company tired of content that knocks your buyer out in 2 minutes, let’s talk.
04+
Years of Content Marketing Experience
Agency-side, B2B, SaaS
100,000+
Words Written
Longform? That's my specialty. I've written thousands of words for top B2B SaaS companies & publications.
200+
SME's Interviewed
Build credibility by having expert insights in your content.
Ways to work together👇
SEO/AEO Content Strategy
Topic Cluster content strategy
Editorial calendar creation & management
Content brief creation
Content operations/content marketing project management
Longform Content Writing
Engaging, product-led writing, spruced with SME quotes
On-page SEO
Original, on-brand visual elements
Claims linked to original data sources (not more than 2 years old!)
What folks like you say about me...
I take pride in collaborating with a diverse range of clients, from ambitious startups to established enterprises.
Favour was an absolute pleasure to work with! Favour wrote a guest post for our SaaS company Mobile Text Alerts. She was friendly, flexible, professional, and met deadlines as needed. I was very pleased with the experience and would definitely work with her again!
Favour is a very skilled writer and has strong understanding of SEO principles - while still having the creativity to really speak to the audience, and provide value - a rare combination! Favour has a strong work ethic, and will always do her best to see a project through to the end.
1. Discovery
We start by getting aligned. I’ll dive into your product, audience, past content performance, and marketing goals. This includes stakeholder interviews (when needed), a review of existing assets, and competitor benchmarking.
Outcome: Clear context and shared understanding of your brand’s position, goals, and tone.
2. Analysis
Next, I audit what’s working — and what isn’t. This may include SEO audits, content inventory, messaging review, and performance metrics. I look for gaps, patterns, and overlooked opportunities.
Outcome: Actionable insights and a prioritized list of quick wins vs. long-term plays.
3. Strategy
Together, we co-create a tailored content strategy rooted in your brand’s goals and business stage. This includes messaging pillars, SEO themes, distribution channels, and an editorial roadmap.
Outcome: A smart, scalable plan that guides every piece of content we create.
4. Execution
Once the plan’s in place, I roll up my sleeves and create. Whether it’s long-form blog posts, original graphics, email sequences, or LinkedIn thought leadership — everything is written to convert, designed to engage, and (with the help of AI!) systemized to scale.
Outcome: Consistent, high-quality, and on-brand content.
5. Iteration
We don’t just ship and forget. I track content performance, test new formats, and update old assets for relevance. As your business evolves, your content should too.
Outcome: A living, breathing content engine that compounds in value.
I learn... fast. And apply even faster.
Because guessing isn’t a marketing strategy.
When I'm not in my home office, I'm here
🙋♀️I’m based in Port Harcourt, Nigeria and work fully remote with clients across North America, Europe, and beyond. The time zone difference has never once been a problem, but it does mean I’ll send you a brilliantly drafted brief while you’re still asleep.