B2B Content Marketing

With the right workflow, no one has to know it’s AI. 😉

I build custom AI content workflows for B2B SaaS brands so the content your team ships sounds like you wrote it. Because in a sense, you did.

Book a Call →
I’LL BE THE FIRST TO TELL YOU

The problem isn’t AI. It’s the context you’re feeding it.

Most B2B SaaS teams have already tried the obvious thing. They bought a writing tool, drafted a brand voice document, ran a few prompts, and watched the output come back lackluster. Something they would never read.
The fix isn’t a better tool. It’s better infrastructure underneath the tool.
A custom AI content workflow gives your AI everything a senior writer on your team would have. Your positioning. Your competitor framing. Your customer language. Your product nuance. The proof points your sales team actually uses on calls. Updated on a schedule, structured for retrieval, and built to survive the fact that your business will not look the same in six months.
That’s the work I do.

Hi, I’m Favour.

I’ve spent the last few years inside B2B SaaS content programs as a writer, strategist, and now a systems builder. The pattern I kept seeing was the same. Smart marketing teams with good ideas, no time to operationalise them, and AI tools that didn’t know the business well enough to help.


So I started building the layer between the team and the tools. Frameworks, source files, prompt libraries, agent workflows. The unsexy infrastructure that makes AI-assisted content actually sound like the brand it’s supposed to represent.
I write about all of it in What’s the Context?, my biweekly newsletter on winning AI search with AI content workflows.

More about how I work →

Ways you can work with me

A workflow tuned to your business, voice, and competitive landscape. Source files, prompt libraries, and review logic that keeps it from decaying.
For SaaS teams scaling output without scaling headcount.

Blog posts, newsletters, and research reports. Calibrated to actually rank and read like a human wrote it.
For teams needing senior-level writing without a senior-level retainer.

Long-form LinkedIn content for founders and execs with something worth saying and no time to say it.
For founders building inbound through their personal brand.

A structured audit of your content program with a focus on AI search readiness. You leave with a roadmap.
For programs that used to rank and don’t anymore.

Embedded content leadership for teams that need someone in the room, but not on payroll.

For B2B SaaS startups between their first marketer and their first CMO.

The AEO/GEO content writing checklist for B2B SaaS blog posts.

Twelve things to check before you publish a B2B SaaS blog post in 2026, organised by what AI search engines actually reward.
No fluff. No “here’s what AEO means” preamble. Just the checks I run on every piece I ship.

You’ll also get What’s the Context?, my bi-weekly newsletter. Unsubscribe whenever.

/

Add an overline

Craft a captivating title for this section to attract your audience.

Use a clear and attention-grabbing short paragraph to engage your audience and draw them into reading the rest of your content.

Add a Title

Add a brief description to your card.

Add a Title

Add a brief description to your card.

Add a Title

Add a brief description to your card.