marketing that earns mindshare
Fractional content marketing, consulting, and execution — tailored for growing B2B SaaS startups ready to scale.
Content marketing for
growth-stage
B2B SaaS
You’ve acheived product-market fit. Funding is secured. Now it’s time to scale.
I help B2B SaaS teams like yours scale marketing content production — without the overhead of a full-time hire.
- Series A–C funded startups
- Resource-stretched marketing teams
- Director's of Marketing literally *abusing* hats 🙂
- Established companies taking new products to market
- Growing IT, HRtech, & Martech brands
- Marketing agencies needing a strategic partner
B2B marketing solutions
for busy marketing leaders
Fractional content marketing management
• Own your content roadmap
• Manage editorial ops
• Align content with product & brand
• Report on performance
Freelance B2B content writing
• Longform SEO content
• Executive LinkedIn ghostwriting
• Content refresh & optimization
B2B content marketing consulting
• Audits & content gap analysis
• Keyword & topic cluster strategy
• Content calendar & channel planning
Testimonials from happy clients!
I take pride in collaborating with a diverse range of clients, from ambitious startups to established enterprises.
Favour was an absolute pleasure to work with! Favour wrote a guest post for our SaaS company Mobile Text Alerts. She was friendly, flexible, professional, and met deadlines as needed. I was very pleased with the experience and would definitely work with her again!
Favour is a very skilled writer and has strong understanding of SEO principles - while still having the creativity to really speak to the audience, and provide value - a rare combination! Favour has a strong work ethic, and will always do her best to see a project through to the end.
What you get
Search Engine Optimization (SEO)
B2B content writing
Topic cluster content strategy
Keyword research (Ahrefs)
Search Engine Result Page (SERP) analysis
Funnel mapping (Awareness → Conversion)
Content refreshes
Original, on-brand visual elements
HaB2BW, Qwoted, & Featured submissions
Editorial calendar creation & management
Content ops/Agile project management
B2B social content creation (LinkedIn)
1. Discovery
We start by getting aligned. I’ll dive into your product, audience, past content performance, and marketing goals. This includes stakeholder interviews (when needed), a review of existing assets, and competitor benchmarking.
Outcome: Clear context and shared understanding of your brand’s position, goals, and tone.
2. Analysis
Next, I audit what’s working — and what isn’t. This may include SEO audits, content inventory, messaging review, and performance metrics. I look for gaps, patterns, and overlooked opportunities.
Outcome: Actionable insights and a prioritized list of quick wins vs. long-term plays.
3. Strategy
Together, we co-create a tailored content strategy rooted in your brand’s goals and business stage. This includes messaging pillars, SEO themes, distribution channels, and an editorial roadmap.
Outcome: A smart, scalable plan that guides every piece of content we create.
4. Execution
Once the plan’s in place, I roll up my sleeves and create. Whether it’s long-form blog posts, original graphics, email sequences, or LinkedIn thought leadership — everything is written to convert, designed to engage, and (with the help of AI!) systemized to scale.
Outcome: Consistent, high-quality, and on-brand content.
5. Iteration
We don’t just ship and forget. I track content performance, test new formats, and update old assets for relevance. As your business evolves, your content should too.
Outcome: A living, breathing content engine that compounds in value.