User-generated content is any content created by customers or users rather than by the brand itself, including reviews, testimonials, social media posts, photos, and videos. UGC serves as authentic social proof and often resonates more powerfully than brand-created content because it comes from real experiences. Encouraging and showcasing user-generated content can build community, provide fresh perspectives, and reduce content creation workload.
« Back to Glossary IndexUGC
« Back to Glossary Index