A/B testing is a method of comparing two versions of content, web pages, or marketing materials to determine which performs better with your audience. By showing version A to one segment and version B to another, you can measure concrete differences in engagement, conversions, or other key metrics. This data-driven approach removes guesswork from your content decisions and helps you continuously optimize your marketing efforts.
« Back to Glossary IndexA/B TESTING
« Back to Glossary Index